Video marketing is an invaluable storytelling tool.

Nearly 100 million people in the United States watch about 1.2 billion videos online every day,  and more than half of those videos are watched on smartphones. That means people can watch your video anytime anywhere as they wait in a doctor’s office, in line at a store, at dinner, whenever they have a minute to look at their phones.

Advance Ohio can produce and place your videos where they’ll be seen whether embedded within ads or appearing in the middle of stories.

No company video? No problem. We’ll work with you to develop a video strategy to meet your needs, produce and place your video to engage your customers, and entice them to share with their social networks.

It’s that easy!

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Reach audiences through in-story video ads

Your video ads can now be served in-content – within highly-engaging news article pages on desktop, mobile and web tablet devices. While the reader scrolls the page, article text wraps around the in-content video screen.

In-content video ads can be :30 or :15 in length. Unlike video pre-roll, your ad stands alone; no other video content plays in conjunction with your ad.

Additional benefits of in-story video

  • Served within content/article pages where users are most highly-engaged
  • Viewability rates higher than standard IAB video ad units
  • Unprecedented inventory
  • More targeting options than before: content, geographic and behavioral
  • Less intrusive than pre-roll. The user can scroll past ad or engage if they choose. When users view ads, engagement is 75% higher than when forced to watch pre-roll

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Related Case Studies

Targeted Video Builds On Audience Interest

A home improvement store sought to expand business in the areas of kitchen and bathroom remodeling.


Advance 360 is in the process of this new identity system and, as of the writing of this response document, is finalizing its online presence…


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