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Influencing Automotive Purchase Decisions

A market leader in the automotive industry decided to challenge the status quo of the manufacturer-approved vendor that all their competitors worked with, to differentiate…

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Honda Case Study

A Northeast Ohio Honda dealer wanted to implement a complete digital marketing approach, transitioning away from traditional media such as television and radio, as well…

Breaking Down Auto Dealership Marketing by Customer Focus

Just about every business strategy depends on rules and principles that come together to formulate a plan of action, and marketing is no different. One...

Putting your Automotive Search Campaign in the Driver’s Seat

In the wild and wonderful world of search engine marketing, it can be difficult for automotive dealerships (or anyone for that matter) to know how...

Shifting the Auto Industry Towards The Next Generation of Car Buyers

Not too long ago, Millennials struck fear into the hearts of car dealerships. Dubbed the “go nowhere” generation, the New York Times claimed that Millennials...