Our Audience

HUGE PRINT AUDIENCE

• Over three-quarters of a million Cleveland adults read the printed Plain Dealer at least once a week.

IT‘S A SEPARATE AUDIENCE

• No other local newspaper reaches more than 4% of the Plain Dealer audience.
• 74% of Plain Dealer print readers are “print exclusive” – they’re not regular website visitors.

REACH EVEN MORE

• More than 132,000 Cleveland adults read every issue of the Sun News.
• Only 67,000 read Cleveland Magazine.

CLEVELAND.com is CLEVELAND’S LEADING LOCAL NEWS and INFORMATION WEBSITE.

• Every month, Cleveland.com averages 9.9 million Unique Visitors who access over 62 million content pages.

QUALITY AUDIENCE

• Cleveland.com over-delivers among Young Adults, College Grads, Upper Income, high-value Homeowners, White Collar job-holders and households with Children.

CLEVELAND.com  HAS MORE LOCAL WEEKLY UNIQUE VISITORS THAN ANY OTHER LOCAL NEWS SITE

• 33% more than Fox8.com
• Twice as many as WKYC.com
• Almost 2.5 times more than News5Cleveland.com
• 59% more than all the rest COMBINED
• 1.8 million Local Monthly Unique Visitors

SOCIAL MEDIA INTERACTION

• Over 600,000 local consumers interact with The Plain Dealer via social media.

REACH CONSUMERS ON THEIR PHONES

• Mobile click-through rates are up to NINE times higher than regular online ads.

BUILD YOUR SOCIAL AUDIENCE

• …with our comprehensive suite of mobile and social media products.

WE REACH OVER HALF of ALL CLEVELAND REGION ADULTS at LEAST ONCE a WEEK

• With duplication removed, Advance Ohio core brands reach over 1.5 million different local consumers every week.
• All TV stations combined at Prime Time (AHH) reach 1.2 million.
• All Radio stations combined during Drive Time (AQH) reach 334,400.