As marketers seek out new ways to capture consumers’ attention, video has come to the forefront of the strategic conversation. Scroll through Facebook for 60 seconds and you will notice that a significant chunk of its content are videos. Videos provide users with quick, visual representations of storytelling while providing marketers with outstanding ROI. In fact, a recent study reports that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.


How can your business utilize video to engage with its audience? Here are a few tips:

     1. Piggyback off existing content.

Run your video alongside trusted content in a brand-safe environment of a premium publisher site. You can reach your target audience while they are reading or viewing content. This way your message is harder to ignore and you are benefiting from the ‘Halo Effect’ of a premium publisher.

     2. Use YouTube.

Placing your video on the most popular streaming platform there is you can target your audience by placing your video before content they are planning to watch. In addition, YouTube is a great way to reach customers further along their path to purchase such as people who are searching for your product or service.

     3. Keep it short.

It’s no secret that our attention spans have been decreasing. Our timelines are flooded with a plethora of information from our social circles as well as from brands we follow, or possibly ones we don’t even follow. According to the Benchmark Report, videos under 90 seconds see an average retention rate of 53%. It’s important to present information in a straightforward and concise way.

     4. Make friends with Biteable.

Biteable is a free online video and animation maker that allows you to seamlessly create and share your own video content. It’s a great option if you don’t have the budget and/or aptitude to create a professionally made video. The user experience is straightforward and painless, and it allows you to choose your own music to go along with the video.


Contact us today to learn more about how video marketing can benefit your business.