Education

While the U.S. Travel Association's forecast brings hope for a return to pre-pandemic travel trends in 2024, it's important to acknowledge that the travel landscape…

Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, [...]

According to the Institute for Women’s Policy Research, more than one in five college students (or 22%) are now balancing the responsibilities of parenthood along…

Like many college funding entities, the consortium needed more students and their parents to be alerted to available funds and application deadlines.

This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted, and 70% enrolled. All this…

The campaign finished at a record-setting 7.40% CTR and is the highest Advance has seen to date.

Regular trend analysis is important in any business, but especially when building a marketing strategy.

Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…

In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.