Small to Medium Businesses usually feature marketing departments that are armies of one. A single marketing generalist that pens, designs, makes website updates, manages marketing efforts or campaigns. When revenues are tight and the budget is tighter, this method makes sense. But making smart decisions about what to do and when is sometimes elusive.

The good news is that starting doesn’t need to be costly. There are dozens of ways to develop meaningful artifacts that can be deployed inexpensively.

Create an email newsletter
Creating an email newsletter gives you a great opportunity to stay in regular contact with your customers. Newsletters can be produced in several formats. For businesses, the most economical and readily acceptable formats are plain text emails, or HTML emails.


Develop and implement a social media plan
Facebook, Twitter, Instagram, and LinkedIn are all great platforms for small – or large – businesses to create a following and advertise for free. Since the start of the current health crisis the is a huge increase on social media use. Make sure you are in front of your customers on an ongoing basis. Hear more insight on the different options and how to use social media, here!


Post quality content on your blog
If you do it right, blogging is an inexpensive way to create a bigger market for your products or services. Post regularly and make sure you have something of value to share with your target market!


Create a video
In times of physical separation, video is a great way to stay in touch and engage with your customers. You can post your videos on many social channels and on your webpage to keep your client interaction going.


SEO your company website/landing page
Search engine optimization, which helps potential customers find their way to you, is a crucial tool for your marketing strategy. SMART marketing won’t be effective if it isn’t seen. Keep your content relevant and reliable for the best results. Here are some timesaving, effective, and low-cost tools to help you optimize your marketing campaign for search.


Analyze your CRM
Take the time to better understand and analyze your existing data into intelligence that helps you connect with your customers better – and in turn run your marketing and business more effectively. Your company’s data can help you target and engage your current and new customer base more efficiently – creating meaningful relationships that last. 

* Let us know if you would like an expert from Advance Ohio to review your current marketing strategy.