Millennials—the generation born from the 1980s to 2000s—have entered the workforce. When it comes to what they are looking for in a career, they are not much different than the generations before them. They look for the same security and variety in their careers. They want to work for an organization they can be proud of. They have every intention of remaining loyal to the organization they choose and hope for a continued career path. When it comes to how they are looking for a career, you’ll get a very different answer than generations before them. So how do you reach this demographic?
- Engage with them
Millennials have grown up in a world filled with electronics, the Internet, and the ever-changing social media networks. Engage with them through the platforms they are currently using every day, such as Facebook, Twitter, and LinkedIn. 66.7% of first time job seekers use social media to look for work.
- Keep your webpage and social media outlets up-to-date
Nothing screams “we don’t care about our company” more than an outdated website or a twitter feed that hasn’t been touched in a months. If you can’t demonstrate that you care about your business than why should a potential new employee? In addition to keeping your online presence fresh, make sure your website is mobile friendly. One billion job searches are performed on mobile devices every month!
- Sell yourself
Today, we are living in a candidate-centric market, meaning companies are putting more time into selling themselves to candidates as opposed to holding all the cards like they have in the past. Millennials are looking for companies with a solid reputation, strong community presence, a transparent work/life balance and clear goals. It’s all about branding! 85% of recruiters believe that employer branding has a significant impact on their ability to hire (1).
- Build a relationship
So the candidate you put through the ringer didn’t pan out as expected. It happens! Do not brush them off—keep that relationship. Millennials are the first to tell their friends and co-workers about an experience they had with an interview process, negative or positive. Make their experience a good one. Word of mouth goes a long way!
- Do not be afraid of technology
Technology is growing at a quick pace, and recruiters must adapt if they are going to meet the demands of this generation. Web interviews are no longer a thing of the future—they are the present. Only 19% of hiring managers are using video job interviews, yet 67% of job seekers are on YouTube. Using a video interview can go hand in hand with office branding. Millennials connect video interviewing with a company that is up-to-date and moving forward with technology.
Want a custom recruitment campaign built around your business’s needs? Contact us and we’ll help you find your ideal employee.
Source for stats: http://www.inc.com/laura-montini/infographic/5-hiring-tips-for-warp-speed-recruiting.html
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